Wellington City Council’s BID programme

Wellington City Council runs a business improvement district (BID) programme with around 613 businesses involved in six BIDs (Miramar, Karori, Johnsonville, Tawa, Khandallah, and Destination KRL (Kilbirnie, Rongotai & Lyall Bay), with a combined capital value estimated at $1.6 billion in 2024. Wellington City Council’s BID programme started in 2013 and continues to grow.

Wellington City Council’s BID programme benefits local economies by increasing foot traffic and consumer spending, leading to revenue growth and job creation. It enhances infrastructure through investments in green spaces, public art, and improved lighting, making areas more attractive. BIDs also foster collaboration among businesses, property owners, and councils, boosting community pride and cohesion. Overall, BIDs contribute to vibrant, sustainable communities benefiting both businesses and local councils.

Each Wellington BID area tailors its initiatives to local needs and opportunities:

• The Destination KRL (Kilbirnie, Rongotai & Lyall Bay) BID focuses on cultural enrichment through community murals and art walks, alongside networking events that support local businesses.
• The Tawa BID emphasises beautification with hanging baskets and murals, along with proactive marketing and networking events to enhance business visibility.
• The Miramar BID prioritises safety, economic prosperity, and community integration through advocacy and events that highlight Miramar as a secure and attractive destination.

These diverse approaches illustrate how Wellington’s BID programmes adapt to local contexts, promoting economic vitality, community cohesion, and sustainable development across Wellington's suburbs.